New Woman fiction left its mark on fin-de-siècle British culture, transforming the literary landscape well beyond the turn of the century; it also had a considerable impact on the formation of popular as well as political thought. ‘[T]hanks to our efforts’, Sarah Grand wrote in 1896, ‘the “novel with a purpose” and the “sex novel” are more powerful at the present time, especially for good, than any other social influence.’ By organizing their fiction around the primary concerns of the Victorian women’s movement (marriage, motherhood and moral reform; gender roles, sexuality and personal development; education and the professions; political emancipation), feminist writers created a gynocentric genre at the intersection of cultural politics and political activism, within whose framework feminist ideas could be articulated, theorized and popularized for a predominantly female mass market.